TamedX
Founder of TamedX, Johnny Trope, approached us at the beginning of 2023 with an exciting project. Johnny was in the beginning phases of curating TamedX and wanted the copy on his website to pop! Together, we brought TamedX to life.
Johnny provided us with a few words on how he would describe his business; Lashes. Eco. Artistry. He further describes his business as ‘A refillable lash, with cases you can reuse and refill.’
This is where our magic began. Here is a breakdown of what we did;
About Us Page
Brand Values
Brand Taglines
About Us Page & Taglines
As part of our work together, we curated several taglines to refine brand messaging and entice his audience. Our work below;
“We’re saving the environment. One lash at a time.”
“A lash that feels like a cloud and fits like a glove.”
“Ready to master your lash game? Tamed X was born from a purpose to reduce the amount of waste generated within the cosmetics industry and to create ease of application for both professional make-up artists and the everyday lash wearer, across the globe.”
Our Values
To provide an insight into the underlying driver behind the business, we curated a number of core values that aligned. The main values that Johnny chose were;
Authenticity
Growth
Improvement
Mastery
Imagination
On the TamedX About Us Page we have included reasons as to why these core values align. To see more of our work, click here.
Love Letter
“Dani was very easy to work with and was able to get my vision out of my head and created it in writing. The questionnaire at the beginning was a super helpful brand study.”
Johnny - Owner of TamedX